Solutions For Business

The road to winning, increasing and strengthening your customer relationships is a journey that requires careful and strategic planning. It’s a marketing pilgrimage in which only certain promotional products are able to benefit and guide you along the entire course, helping you every step of the way towards achieving your goals.

Balloons are one of these. And MAPPING is the Specialty Balloons solution.


Whether it’s your bread and butter SKUs or your promotional merchandise, it all hinges on your merchandise being the genuine article—great products, great quality. Have that in place and you’re well on your way! Balloons are not only a product widely sold as SKUs but they are also traditionally successful as promotional merchandise across just about every industry.


No matter how great your merchandise is you won’t move a single unit without market awareness. And it may be that your merchandise is in fact a service or an event—such as community programs or political campaigns. Whatever the case, balloons have long been the highly cost-effective backbone of promoting awareness across wide-ranging industries and on widely varying scales.


With Awareness in the bag, you move down the road to the next two phases of your journey. Promotion and Point-Of-Sale. While they may seem similar in some ways, these two phases are actually very different. Promotion is the realisation of a tactic or strategy in a tangible form, something that touches your market—an advertisement, a gimmick, a sample, etc—something that engages the focus of your market and embraces them with a positive brand experience. Balloons have long been king of this domain!


Same goes for Point-Of-Sale. The need to grab the attention of your newly aware market members is plainly obvious—in-store sales, specials, field days, trade shows, on-site promotions, etc—it all hinges on catching the eye of the consumer and getting them through your door. Balloons rule the roost here, too; very affordable 3D signage that moves about in the air, captivates and engages your audience.


Once the business side of things is done, it’s very important to keep information about your business in front of your loyal customers. You can do this via email marketing or more personalised action such as corporate events, product launches, mail outs, etc. In all cases, balloons provide a format for your message or a way to dress up the event.


It’s proven that people remember messages better when they physically interact with a piece of promotional merchandise. When it comes to delivering your information, balloons provide the novelty to present it in a unique and engaging way that will be truly remembered by customers. Keep refreshing your message to your market and loyal customers with the use of balloons they can inflate and/or keep—like custom shaped foil balloons.

Good Fun

At the end of the day, customers love to have a positive, fun experience. And when it comes to a younger generation of consumers coming through the ranks, they’re going to remember and feel comfortable with the brands that provided such an experience. Balloons are the ultimate in simple, good fun for all generations—spanning everything from a kids’ giveaway item to a decoration for an adults’ party or event.

Specialty Balloons – Mapping your way to commercial success!

The Balloon Blog

About Specialty Balloon Printers

For everything balloons… what can we say, it’s our specialty!

It’s as simple as that: whether you’re after custom printed balloons, custom shaped balloons, balloon or party accessories, it’s our specialty. We’ve been busy for almost 20 years making sure our customers have the best in everything balloons. Service. Quality. And value for money. Read more

Fanastic service. Needed some balloons printed for a local school fundraiser. Was running out of time...not only did they do a fanastic job they printed them quickly and i was able to collect them early. Would highly recommend themread more
Nadine Eisemann
Nadine Eisemann
Professional customer service and quality products! Really quick turnaround times as well! Will definitely use them again!
Yini Qin
Yini Qin
Very easy to deal with and supplies excellent quality balloons and prints! Made my aunt's 50th birthday even more spectacular with the metallic balloons and beautifully designed label we ordered �read more
Jerahmeel De Pano
Jerahmeel De Pano
Fabulous fabulous product and service !! exceptional quality and exactly what I asked for no fuss at all and quick as well !! Highly recommended indeedread more
Robyn Royb McCarthy
Robyn Royb McCarthy
We ordered 2000 balloons for a promotion we are running and couldnt be happier with final product. We shopped around for a week to get best price as we had a budget. They were first to email us back and also had cheapest price. Would recommend this company to anyone looking for custom printed balloons. Great service more
Kyle Uptown
Kyle Uptown
Great customer service .... Fantastic work ... Exactly what I was after and not to mention Fast delivery .. Highly recommended.... Thank you so much more
Maria Palermo Dima
Maria Palermo Dima
I recently purchased some balloons for a special occasion. I only processed my order just before 5pm on a Wednesday and the balloons arrived on the Friday morning. I needed them for a function that Friday night and was worried they wouldn't arrive on time so called to let them know the urgency and ask if they'd arrive in time. I was so happy with their service and help (even with my tiny order), will definitely be ordering from Specialty Balloons again. Thanks :)read more
Lisa Eichholz
Lisa Eichholz

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